I picked up this book on a whim a few months ago at my local Barnes & Noble, and it was just collecting dust on my shelf for a little while. When I finally cracked it open, I was unsure of what to expect - I’ve read (and will be reviewing) a lot of sales and marketing books, and very few of them are able to deliver.

Well, it only took a few pages to put my mind at ease. Mr. Greshes offers small emphasised bits of advice - his “Rock Solid Rules For Achieving Sales Success” - throughout the book and they are, in fact, nothing short of rock-solid. He explores topics including (but not limited to!) why you should love what you’re selling, why creating massive value for your customers is so important, and why price-cutting is a sure-fire way to fall flat on your face.

This really just may be “The Best Damn Sales Book Ever,” but don’t take my word for it… grab a copy and check it out for yourself!